“The good things of our country”

The solution:

• An special app was created on Presidents Facebook page where children could upload their drawings. The wider public could see, like and share the uploaded pictures.
• President sent letters to all the schools, kindergartens, after-school art groups, orphanages and child centres to promote participation.
• Every participant received a signed personal thank-you-note from the President (both printed and e-mail versions were available).
• National news site Delfi.ee highlighted one picture every day on their front page.
• A nation-wide outdoor campaign featured selected drawings from the site. Both larger cities and smaller villages were represented. The outdoor “art show” lasted for 5 weeks.
• The President thanked all the participants on the front page of national newspaper Päevaleht on the 24th Feb - The Independence Day.